We spend a lot of time with our clients helping them define their target audience, and building detailed buyer personas so that their marketing content and messaging will resonate. Because, when content and messages resonate, they generate more high-quality leads, that turn into more customers. Now we've put that knowledge, resources, templates, and our process into a comprehensive ebook.
This free ebook lets you easily organize your research to create your very own buyer personas.
With this ebook, you can learn our strategies and best practices for persona research and create thorough, detailed buyer personas that you can share with your entire marketing and sales teams.
This offer includes strategies, tips, and recommendations for:
- Creating buyer personas and negative (exclusionary) personas
- How to determine the right number of personas to create
- Tips and tricks for researching personas
- Determining who to interview (and how to get them to participate)
- Asking the right questions during your persona interviews and surveys
- Formatting your persona research in a compelling way
- Collecting information for each stage of the buyer's journey (to create funnel stage personas)
- Using your buyer personas for segmentation, content mapping, and lead nurturing
- Presenting your new, finalized buyer personas to your company
- The templates and worksheets you need to get started